Clayton Smith
Content Strategy ~ Engage the 95% of users who don't convert
On a great day, ninety-five percent of landing page traffic is leaving. Only 5%. convert. Can we engage that 95%?
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Perth Content Marketing Agency
Build the most important asset of them all... Brand.
Content strategy, workshops and ongoing content services for businesses looking to engage and grow an audience over time.
We specialise in;
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Brand building videography
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Audience building strategies for the long term
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Agency Partnerships
Perth Content Marketing Agency
above the line
Campaign-aligned
From television & radio to supporting owned media platforms.
build brand over time
Always On
Build the foundations of long term brand success.
1.
strategy
The crucial foundational work to understand business goals, industry trends and the content opportunities. Content is King, but without strategy it’s easily de-throned.
2.
content
From videography to podcast and copywriting, we deliver content creation services that can be scaled as required, partnering with the best local content agencies and freelancers as needed.
3.
consistency
Month to month management services ensuring strategic alignment at all times, along with maximising content ROI.
Content Framework
Campaign-aligned
Only a small percentage of target market users convert during short term marketing campaigns.
Strategic content aligned with campaign objects and brand strategy can engage the users who do not convert, improving ROI and maintaining a connection with users over a longer timeframe.
maximum return on ad spend
engage all users, not just the ones who convert
Content Framework
Always on
The most transformative content is that which builds the most important asset an organisation has; brand.
No matter the medium, be it podcasts, video tutorials or a weekly note, connecting with customers and potential customers with content is a powerful brand building strategy.
Strategy
The crucial foundational work to understand business goals, industry trends and the content opportunities.
Analyse & Strategise
Industry Analysis
Local, national and global analysis across social and digital platforms to deliver cutting edge insights and understand where the opportunities are.
Workshops
We run a workshop to get under the hood of your organisation and align strategic goals with initial industry analysis.
Strategic Recommendations
Final learnings and recommendations delivered in a cohesive content strategy with budgets, content ideas and recommendations.
Services
Building brand with content.
Two & Four Content Agency
Consulting & Advisory
Ongoing analysis, guidance and optimisation recommendations to understand content marketing performance.
Optimise over time
Performance Review
Tracking setup and data analysis to get clarity for reporting.
Optimisation
Recommendations around organic & paid ad spends used to support content marketing strategies.
Strategic Planning
High level strategic reviews to ensure content is staying to true to as the business evolves.
Content Creation
From videography to podcast and copywriting, Two & Four delivers content creation services from short on premises shoots to full studio & on-site sessions.
Create & Execute
Videography
Expert videography services as required for any size project.
Podcasts
In-house setup and production services or off-site studio hire as required.
Copywriting
Copywriting services for video scripts, as well as short and long form articles for blog, email and print.
Long term vision, for big results
Two & Four is a musical term used by drummers, referring to the second and fourth beats of the bar.
It's used to summarise a drummers overall feel and approach.
Great drumming is about focus and consistency, discipline and creativity, and great awareness: all at the same time.
It's also about knowing your place as a part of the whole.
Content marketing, at its best, is the Ringo Starr of an organisations overall marketing strategy: creative, consistent and always on.
About Us
Content Marketing can generate leads & sales, directly and indirectly, but the main strategic focus should be audience building and engagement, and creating crucial 1st party data.
Does content marketing generate leads & sales?
For an Always-On content framework, 12 months should be the minimum timeframe for any content marketing initiative, with quarterly strategic reviews throughout.
For a Campaign Aligned content approach, the length of the campaign will be the mininum, with significant opportunity to utilise content before, during and after the campaign as well.
What timeframe should be set for a content marketing initiative?
No. Professional actors can be recruited as required, similar to advertising campaigns.
Does a staff member / founder have to be the face of the content?
FAQ
Contact Us
Send us a contact form and we'll get back to you as soon possible.
Content Marketing Enquiry
Concept Music
Content Strategy
Videography
Staff Coaching & Guidance
Ongoing Optimisation
Content Case Study
Privacy Policy
Terms & Conditions
The Team
Two marketers walk in to a bar
Founder / Content Strategist
Clayton Smith
With almost a decade of high level strategy and hands on experience across Search, Social and Content, I'm a Digital Marketing Strategist specialising in brand building Content Strategy & Consulting.
Founder / Content Strategist
Todd Shilkin
Videographer and content strategy expert delivering results focused content for business and brands.
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