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Content + Brand + Strategy
Explainers
Insights, explainers & ideas around content, brand & marketing strategy.
micro brand documentaries - think bigger about brand in 2027
In the age of AI, with uncertainty around so many aspects of what we see, research and buy online, trust becomes an ever bigger focus for brands in 2027. video content in 2027 With written content and even static photos easier to create with AI tools, video content production continues to be a beacon for brands looking to communicate the real people, products and experiences they provide. short form video continues to dominate While AI engines wreak havoc with Google's search
Clayton Smith
Oct 142 min read
can content marketing build brand in 2025
Content marketing offers a mechanism to translate everyday operations into sustained brand brand building communications.
Clayton Smith
Nov 3, 20254 min read
content strategy - engage the 95% of users who don't convert
On a great day, ninety-five percent of landing page traffic is leaving. Only 5%. convert. Can we engage that 95%?
Clayton Smith
Feb 17, 20242 min read
content marketing is not seo
With the explosion of online platforms and the ubiquity of search engines, SEO and Content Marketing have become synonymous for many marketers, especially here in my hometown of Perth. Google search "Content Marketing Agency Perth", and you'll get mostly local marketing agencies offering SEO services, focused around creating blog posts. This is understandable. Content is a broad term. As is marketing. But it does a disservice to both, and is ultimately unhelpful to marketers
Clayton Smith
Oct 22, 20233 min read
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