Content marketing offers a mechanism to translate everyday operations into sustained brand brand building communications.

On a great day, ninety-five percent of landing page traffic is leaving. Only 5%. convert. Can we engage that 95%?

With the explosion of online platforms and the ubiquity of search engines, SEO and Content Marketing have become synonymous for many marketers, especially here in my hometown of Perth. Google search "Content Marketing Agency Perth", and you'll get mostly local marketing agencies offering SEO services, focused around creating blog posts. This is understandable. Content is a broad term. As is marketing. But it does a disservice to both, and is ultimately unhelpful to marketers